Instinctive - Naturelle

Mohawk SmartStrand Carpet with Forever Clean uses innovative fiber technology designed to deliver exceptional softness, long-lasting performance, and built-in stain resistance you won’t find with ordinary carpet fibers. Designed to be extraordinarily clean, SmartStrand offers advanced spill and soil protection that helps keep carpets looking fresh and beautiful.

Unlike traditional carpets that rely on surface protectants that can wash or wear off, SmartStrand’s Forever Clean protection is engineered inside every fiber, so it never wears or washes away. This makes it one of the most family-friendly and pet-friendly carpet options available, while also supporting a more environmentally friendly flooring choice through long-lasting performance and reduced need for harsh chemical cleaners.

SmartStrand is exceptionally durable, built for everyday comfort, resilience, and easy maintenance — and its durability is so proven that Mohawk famously let a rhino live on it. It held up to everything the rhino put it through, and after a quick clean came out looking and feeling as good as new.

Watch the Rhino Durability Test

Explore All Colors & Styles in the SmartStrand Collection